In Let My People Go Surfing: The Education of a Reluctant Businessman, Patagonia CEO Yvon Chouinard details the company’s eco- and people-conscious philosophies on business. Patagonia gives 1% of annual net sales to environmental groups and also sets benchmarks for employee-friendly policies.
It’s an approach that has landed Patagonia on the Great Place to Work Institute’s list of best companies to work for in America. By the time you finish the book, you may be polishing your surfboard and your resume.



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